"There is a big war going on between the giants of the semiconductor industry like Qualcomm QCOM.O, Intel INTC.O and Samsung LSI to deliver the complete solution into smartphones," he said in an interview on Tuesday. REUTERS/Steve MarcusĬSR’s chief executive Joep van Beurden said the British firm’s Bluetooth, WiFi and location technology was cutting edge, but it was losing ground in smartphones to bigger rivals who were combining more functions in a single platform. Workers set-up a Samsung booth as they prepare for the 2012 International CES at the Las Vegas Convention Center in Las Vegas, Nevada, January 8, 2012.
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